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STUDENT BRAND MANAGER - Politecnico di Milano

at Redbull

Posted: 9/5/2018
Job Reference #: 037271

Job Description

Be a true expert of your campus, building a targeted campus plan to engage diverse groups of students on campus.
Champion Red Bull by completing product-focused activity on a daily basis, focusing on Study, Staying Fit and Sporting occasions, to ensure that ‘can is king' on campus.
Infuse Red Bull into the student lifestyle through coordination of projects on campus and support of select student events.
Develop relationships with campus opinion leaders to build loyalty among a variety of groups on campus.
Build relations with and secure coverage of Red Bull properties in campus media.
Have a good understanding of ‘moment of want' and ‘moment of need' occasions in the everyday lives of students, driving trial and awareness of Red Bull in these moments.
Be a credible product and brand expert, knowing our product ingredients and brand values.
Act as a Red Bull ambassador at all times, always professional & courteous to consumers, campus contacts and authorities.
Develop and maintain a working knowledge of Red Bull properties, including both local and global events & athletes.
Build brand awareness via targeted social network sharing of relevant Red Bull content.
Grow visibility and availability of Red Bull products in key outlets on and around campus.
Visit key outlets to check stock and point of sales displays to ensure perfect distribution and availability on and around campus.
Identify distribution opportunities on and around campus, passing these onto local sales team.
Regularly participate in meetings with local sales team to align marketing and sales strategies.
Submit all activity through regular reports via Red Bull's online university portal (RBU).
Share ideas and collaborate with SBM Nation through regular interaction on RBU.
Identify future Student Brand Managers, driving recruitment initiatives on campus and aiding in training.


Passionate about the Red Bull brand
Full-time university student, integrated into a student network
Charismatic and outgoing personality, with the ability to work with different groups and organizations
Comprehensive understanding of the university, including behind-the-scenes activities and hot-spots on & around campus
Connected with a variety of key influential groups
Responsible and self-motivated, with the ability to manage part-time work & studies
Possession of a creative mind with an entrepreneurial spirit
Studying in the city location.